(Crewe, 6 January 2022) Bentley Motors heeft vandaag een totale verkoop aangekondigd van 14.659 in 2021, een stijging van 31 procent ten opzichte van het vorige recordjaar (11.206) in 2020. Deze belangrijke prestatie was te danken aan de introductie van nieuwe modellen, een nieuwe productportfolio en een toenemende vraag naar de nieuwe hybride modellen van Bentley. De modellen zijn geïntroduceerd in het kader van Bentley's Beyond100 strategie naar volledige elektrificatie in 2030.
Bentley krijgt een jaar met een ongeëvenaarde vraag naar luxe hybride modellen
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- Bentley Motors levert 14.659 auto's af in 2021
- Een groei van 31 procent ten opzichte van vorig recordjaar in 2020
- 1 op de 5 verkopen van de Bentayga was van het hybride model
- Dubbelcijferige groei in alle markten - recordverkoopcijfers in de VS, China en Azië-Pacific
- Amerika blijft de nummer één markt met het hoogste verkoopcijfer ooit
The success of this new hybrid option ensured Bentayga remained Bentley’s number one model selling more in its fifth year of sales than ever before, establishing itself as the most successful luxury SUV in the world. Furthermore, a full year of Flying Spur sales around the world and the introduction of the Continental GT Speed, among 11 new derivatives launched, added to this success.
The Americas maintained its position as the biggest selling global market, selling more than ever before. China almost matched this performance for the first time in a decade. Combined, the Americas and China contributed more than half (56 per cent) of Bentley’s total global sales.
In addition to Bentayga’s 40 per cent share, Bentley’s definitive luxury grand tourer, the Continental GT added 33 per cent of total sales, split between 60 per cent coupe and 40 per cent convertible. With the highly anticipated market entry of the Hybrid imminent, the Flying Spur’s 27 per cent of total sales is expected to grow even further in 2022.
Commenting on the global sales results, Adrian Hallmark, Chairman and CEO of Bentley Motors, said:
“2021 was yet another year of unpredictability though I am delighted to be able to confirm that we overcame significant headwinds, and deliver a breakthrough in our sales performance. This is our second record sales year in the successive years and is a positive sign of our brand strength, operational excellence, strong global demand and affirmation of our strategic priorities.
“The reaction to the market introduction of the Bentayga Hybrid and anticipation for Flying Spur Hybrid demonstrate the path the luxury sector is heading, and we are positioned firmly at the forefront. These numbers are validation that we not only lead the sector in sales and market share, but also investment in electric technologies and commitment to being the first fully electrified and zero carbon luxury car company in the world.”
